EMAIL

Email campaigns are sent to accounting professionals throughout the year. We touch on subjects such as HR, ourwebinars, and other resources available to the CPA community.

ONLINE NEWSLETTERS

CPA Letter Daily is a key AICPA e-newsletter that covers daily business, financial and accounting news. Digital banner ads are placed throughout the year and focus on how Paychex helps clients & CPAs stay updated on HR issues, changing legislation and other important business news. Paychex frequently receives prominent visibility reaching over 265,000 subscribers.

PRINT ADS

These ads focus on human capital management and the new offerings of the Paychex Partner Program. Ads have a fresh new look with focus on the AccountantHQ platform.

Special reports

Paychex participates in various special reports throughout the year. Currently, Paychex was part of the September Payroll Special Report in the Journal Of Accountancy as well as the October Accounting Today Special Report.

SOCIAL MEDIA

CPA.com and AICPA social media channels are utilized to promote our current marketing content and the latest news related to HR, payroll and employee benefits. In addition, the CPA.com blog features blog articles from Paychex guest speakers on HCM topics and resources.

The complexity and rapid rate of change that define today's HR landscape have many small business owners feeling overwhelmed and uncertain. CPA.com created a whitepaper to present an opportunity for CPAs to initiate a HR discussion with their clients and expand their advisory role.

Our case study Binstock, Rubin, Adler, Aldecoa & Ellzey, P.A. (BRAAE) shows how outsourcing their clients payroll, HR and retirement services from Paychex solidifies their position as a full-service firm and helps them develop deeper, more loyal client relationships. Be sure to check out our other case studies Krueger & Associates, P.A., Fulton & Meyer and Valderas Financial Solutions LLC.

In conjunction with Accounting Today, CPA.com made this whitepaper to help businesses find direction in today's increasing regulatory and HR demands. Find out how Paychex can help you provide your SMB clients with effective way to manage their HCM and HR needs.

In partnership with Accounting Web, this whitepaper highlights ways CPAs can help their clients with issues such as employee classification, hiring and growing challenges and more.

This comprehensive brochure covers the complete range of Paychex services available to CPAs and their clients through the Paychex Partner Program.

On behalf of the Paychex Partner Program, CPA.com participates in many tradeshows and conferences throughout the year. The main goals are to generate program brand awareness and interest (leads), build a connection with AICPA and position Paychex as thought leader in the accounting profession. At many conferences, in addition to prominent exhibit presence and booth space, raffles and speaking sessions are also incorporated. Conferences last year included the AICPA Engage Conference in June - Paychex was the Platinum Sponsor and the Digital CPA Conference which happened in December.

Note: The Engage conference combined six AICPA conferences (Advanced Estate Planning, Advanced Personal Financial Planning, Association for Accounting Marketing Summit, NAAATS, Practitioners Symposium/TECH+ and Tax Strategies for the High-Income Professional) into one Mega conference and offered over 300 sessions with 275+ speakers.

CPAs know the critical importance of keeping their clients current with legislation - but do they have the tools to do so? Distinguish yourself by providing CPAs a wealth of customizable tools that they can use to inform clients and demonstrate the benefits of outsourcing to Paychex.

Checklists: Outsourcing Payroll Benefits Checklists and New Regulations Checklist

Customizable emails: 2 emails are available to be used by accountants to highlight specific issues (new legislations and benefits of payroll outsourcing).

Client Letters: Top 10 issues and Common Payroll Issues

Plus, ready-to-use banner ads that CPAs can post on their web sites as well as other additional resources.