These days many CPAs and their firms are looking for solutions that will put their company on the map and help them compete professionally. Naturally branding plays a key role in a firm’s overall perception and credibility.
Over time investments are made in finding the right office space, creating a memorable logo design or even serving clients the perfect cup of coffee.
An area often overlooked within this effort is the firm’s email address. As the firm has moved forward professionally, it can have a hard time letting go of its outdated or irrelevant technology.
This could be for many reasons:
- It was good enough to use in college – why not now?
- Too complicated to migrate
- Not certain what domain to use or even how to get one
- No one pays attention to it anyway
The reality is that your email address is a reflection of you and your firm. In fact the 2014 GoDaddy Survey found that customers are 9 times more likely to choose a company with a professional email address.
By holding on to a consumer grade email client, many clients may question the firm’s legitimacy. It’s also worth noting that consumer workflow is considerably different than business. Your current email client may not be up for the challenge.
Building your brand requires constant attention -- always identifying new opportunities to promote your firm to both clients and prospects. With email as your core communication vehicle, every message you send should reinforce your dedication to your clients and your practice. Visit www.cpa.com/email to learn about a CPA branded email address.