Now that tax season is underway and firms are emailing clients nonstop we need to ask ourselves; what am I saying about my brand?
2015 is in full swing and it is important as ever for CPAs to join the digital community by being CPA branded. Your personal brand is in the spotlight every day for everyone to see online. Building your brand requires constant attention—always identifying new opportunities to promote your firm to both clients and prospects. With email as the core communication vehicle, every message sent using a generic account is a brand experience wasted.
Why is self-branding important you ask? Here are 3 quick reasons:
Stand Out from the Crowd
Creating a brand as a CPA allows you to develop an image that is consistent with who you are and what your firm offers. The goal for any self-branding is to have a clear and consistent message so that with a simple Google search, any new prospect will be able recognize who you are and what you do. Being CPA branded allows you to easily promote your specialized area of expertise.
Build Trust and Recognition
Being CPA branded instantly adds an additional layer of trust and recognition to your prospects. Not everyone will know what you do or your skill set immediately but something as simple as a CPA.com email address, or an account that includes your firm name and credential, makes it instantaneously recognizable that you are a licensed CPA. Prospective clients can easily understand from one single email what type of services you offer and what your credentials are. This positions you as an expert in the field.
Leaving Your Mark
Any part of self-branding involves being known for something, so it's essential as a first step to establish a strong CPA brand. Defining who you are to current clients and prospects ensures that people will remember you through your expertise, your actions and your business.
How are you branding yourself as a CPA? Share your thoughts on some good examples of self-branding.
To learn more about how to be CPA branded with your email
