Webinar

When high-growth accounting firms are asked what drives their growth, they point to brand differentiation above everything else. But differentiation doesn't happen by accident… it takes a plan. The firms carving time out now to define what sets them apart, sharpen their brand, and map out their 2027 marketing strategy are the ones who'll walk into next year already ahead. The rest will spend Q1 catching up.

Join CPA.com and CPA Site Solutions for a session built for small and mid-sized firms ready to take a hard look at their brand identity and marketing approach before the new year begins. This is the season growing firms make these calls. Don't let yours fall behind. Also, don't forget that you'll earn 1 CPE credit!

You'll learn to:

• Identify the key elements of intentional branding and positioning that help accounting firms attract better-fit clients
• Recognize how modern buyers evaluate accounting firms online and the role marketing plays in first impressions
• Recall how clear and focused marketing messaging supports long-term firm growth and improved client alignment