Free Webinar

When prospective clients search “CPA near me,” your firm has only seconds to make an impression. In many cases, that impression happens before they ever reach your website. Your Google Business Profile (GBP) acts as your digital storefront, influencing whether your firm appears in the coveted “map pack” or gets overlooked entirely.

Join Chris Cromer (Director of Operations, CPA.com) and Dr. Kristy Short (Owner, TYPE5 Content) as they break down why a fully optimized Google Business Profile is no longer optional for accounting firms and how it directly impacts visibility, credibility, and client acquisition. Together, they bring a practical and strategic lens to how firms can better position themselves in today’s search-first environment.

In this session, you’ll explore how client search behavior is evolving, what drives local rankings, and how simple enhancements—like reviews, photos, and service listings—can significantly increase engagement and conversions. You’ll also learn how your digital presence extends beyond GBP, and why aligning it with a modern, memorable .cpa domain can strengthen your brand and create a seamless path from search to site. As CPA firm branding continues to evolve toward shorter, more distinctive online identities, this integrated approach can help your firm stand out in an increasingly competitive landscape.

Whether your firm is starting from scratch or refining an existing profile, you’ll leave with clear, actionable steps to enhance your visibility and turn local searches into meaningful client opportunities.

After attending this session, participants will be able to:

• Identify the key components of a complete Google Business Profile and their impact on local search visibility
• Describe how GBP influences local rankings and client acquisition for accounting firms
• Apply best practices to enhance a firm's profile, such as name, address, and phone number consistency, service listings, photos, and client reviews
• Explain how a .cpa domain reinforces brand credibility and creates a consistent digital presence from search to site