Webinar

95% of firm clients say that they are more likely to engage with a firm’s website and social posts when content is higher-level, fun, and learning-based. Despite Google’s moving-target algorithm and ever-changing SEO rules, there is one constant you can count on: Content is a must-have to engage clients and prospects, enhance SEO, and superboost your brand. Fresh, unique, delight-worthy content—articles, blogs, client magazines—is what keeps your firm visible and elevates you above the competition.

Too many firms have long relied on static, compliance-based content and followed the status quo to connect with prospects and clients. It wasn’t enough then, and it’s not enough now.

Learn how to leverage marketing assets to become a content machine (especially with AI), look like a million bucks, and keep clients and prospects engaged. Plus, see how pairing standout content with a trusted .cpa domain helps strengthen your brand, boost visibility, and leave competitors in the dust.

Learning Objectives

1. Identify the differences between compliance-based and brand-awareness content, and explain how each type affects an accounting firm’s visibility, client engagement, and perceived value.
2. Apply best practices for developing a content strategy that incorporates winning content and high-impact visuals to enhance SEO and differentiate your firm from competitors.
3. Utilize AI as your writing companion to atomize content and become a content machine.