Webinar
Build the Firm You Want: How to Attract the Right Clients with Strategic Marketing
Many accounting firms aren't struggling to find work; they're struggling to find the right work. This webinar explores how intentional branding, positioning, and marketing can help firms move away from the "we do everything" trap and towards a more focused, profitable client base. Our speakers will discuss how modern buyers evaluate firms online and how clarity in messaging drives better-fit leads while discouraging misaligned prospects. Attendees will leave with insights into how marketing supports long-term firm growth, plus actionable strategies they can start implementing immediately to attract the clients they actually want to serve.
Identify the key elements of intentional branding and positioning that help accounting firms attract better-fit clients. Recognize how modern buyers evaluate accounting firms online and the role marketing plays in first impressions. Recall how clear and focused marketing messaging supports long-term firm growth and improved client alignment.
