If you were asked to name an occupation that soon will be transformed by artificial intelligence, accounting probably isn’t the first one that comes to mind.

Nonetheless, CPAs and accounting professors say that AI — combined with other technologies such as blockchain — may radically change the profession’s procedures within the next decade.

“The accountant of today is going to be different from the accountant of tomorrow — and far, far different from the accountant of yesterday,” says J.K. Aier, an associate professor and area chair of accounting at George Mason University. “Things are changing as we’re trying to understand it. … It’s very difficult to predict what an accountant will be doing 10 years from today.”

Global accounting firms such as Deloitte, Pricewaterhouse­Coopers and KPMG already use machine-learning software to handle some auditing tasks that entry-level employees typically handled, such as reviewing lease contracts.

These firms also are investing hundreds of millions of dollars in proprietary artificial intelligence technologies that will be used in the 2020s, says Gary Thomson, Richmond-based regional managing partner for Dixon Hughes Goodman, the largest accounting firm in the South.

Because of these trends, a national professional association, the American Institute of Certified Public Accountants (AICPA), announced in October that it’s developing an AI-based auditing platform, Dynamic Audit Solution (DAS), which will be available to all of its 14,000-plus member firms. Funded with $50 million from AICPA members, the DAS initiative aims to level the playing field so that AI technology won’t be out of reach for small firms.

“There’s [almost] 15,000 firms in America that do audits, and a lot of them are small- and mid-sized, and we wanted to make sure that they also had the opportunity to leverage these new capabilities,” says Erik Asgeirsson, president and CEO of CPA.com, AI­CPA’s technology subsidiary. “It’s an exciting time for the accounting profession due to how technology is really allowing them to enhance their value proposition.”

AI technology, Asgeirsson says, will allow accountants to examine all of a client’s financial records during an audit — no matter how large the data — instead of just reviewing sample sets.

“You’re going to determine things that you weren’t able to determine in audits that weren’t leveraging these platforms,” he says. “The modern audit is going to allow the auditor to tell the client that they’ve looked at the full data set … [and] found such things as double-billing errors, payments that weren’t being done correctly … and they’ll basically be giving the client much more assurance around the integrity of their data.”

Blockchain, too

In discussing the potential impact of AI on accounting, industry experts often mention blockchain in the same breath. Developed in 2008 for the cryptocurrency bitcoin, blockchain is a system for encrypting a secure ledger of transactions that — in theory — cannot be altered.

Used as an accounting tool, blockchain could allow tamper-proof, real-time access to a company’s financial transactions at any time. Combined with the ability of advanced AI to review all records, blockchain could be a game-changer for corporate financial auditing.

“I’ve been quite nervous about [blockchain],” says Ashley Austin, an assistant professor of accounting at the University of Richmond. “It’s supposed to be this perfect ledger. And if you have a perfect ledger, why do you need an auditor to come audit it? Why do you need accounting majors to go work there and a professor to teach them, etc.?”

Thomson has heard similar concerns about blockchain “and rightfully so on the part of practitioners about: Does this in some way potentially inhibit growth in the CPA world, particularly in the auditing world?”

Nonetheless, Thomson and Austin say regulators probably will need to review blockchain and some AI technologies to ensure they can be used safely and securely for auditing. Such a delay may give the industry more time to adjust.

Fewer data-entry jobs?

A greater likelihood in the short term, experts say, is that artificial-intelligence technologies may result in bigger accounting firms hiring fewer employees for jobs such as doing data entry, reviewing leases and providing third-party verifications of a client’s financial transactions. These rote tasks can be handled by AI and optical-character recognition software.

“You probably can eliminate the data-entry people. You can eliminate probably the first line of supervision. Whereas before you may have had several accounts-payable supervisors, now you may only have one [person] running automated accounts payable,” says Douglas E. Ziegenfuss, chair and professor of accounting at Old Dominion University.

Some large accounting firms now are recruiting tech-savvy accounting majors with dual majors in information technology or business analytics. These recruits can utilize the latest AI tools and analyze the findings.

“They need to be thinking a little more like a scientist than accounting majors have in the past, coming up with hypotheses,” Austin says.

In some cases, Ziegenfuss says, CPA firms are hiring tech workers and training them in accounting. “They’re sending them back to schools that cater to nontraditional students like ODU to pick up the accounting,” he says. “They feel it’s easier to do that than to take an accountant and make an IT or business-analytics person out of them.”

Schools adjust

Driven by this hiring pattern, many universities are adjusting their accounting curriculums to include an increased emphasis on data science and analytics.

GMU, for instance, now offers a graduate certificate in accounting analytics aimed at professionals wanting to upgrade their skills. Likewise, Virginia Tech began a partnership with KPMG last fall to offer a one-year master’s degree in accounting that includes training in data and analytics. One of nine universities nationwide working with the firm on such a program, Tech receives training from KPMG and access to its proprietary machine-learning analytics software. That software also is used in a senior-level, undergraduate accounting analytics course.

Students use KPMG’s software “to work with big data in terms of dealing with hundreds of thousands and millions of records of observations and being able to get comfortable in working with that. And then also being able to display the results so that it makes sense to decision makers,” says John J. “Jack” Maher, head of the Department of Accounting and Information Systems at Virginia Tech’s Pamplin College of Business.

Anticipating the big technological changes to come, everyone in the profession “needs to up-skill,” Asgeirsson says. “We’re all going to have to put in 100 hours of learning, 100 days of learning, over the next four or five years. ... You just can’t rest on what you’ve learned because [the accounting] business and operations are changing.”

Small business (SMB) adoption of technology can be a process filled with growing pains and friction points, thanks to the cost and disruption associated with integrating a new technology. Those challenges have made SMBs notoriously technology-adverse, though it may be an unfair characterization, particularly considering the influx of small business FinTech innovation in recent years.

One of the most popular targets for innovators is the accounting space, where business processes touch on various aspects of an overall company, from accounts receivable and payable to cash forecasting and financial strategy development. Accounting is at the center of some of the most cutting-edge technologies, including robotics process automation (RPA), artificial intelligence (AI), machine learning and more, said Erik Asgeirsson, president and chief executive officer of CPA.com, and Lawson Carmichael, chief operating officer of the Association of International Certified Professional Accountants (AICPA).

Positioning themselves at the center of small business accounting innovation, the CPA.com and AICPA recently sponsored their second annual startup accelerator, choosing three startups in the SMB accounting market that address particular pain points through technology. The winners include bot-enabled accounting automation firm Gappify, accounting communications platform Client Hub and cash flow forecasting firm Dryrun. According to Asgeirsson and Carmichael, the companies illustrate the broader environment of innovation that the SMB accounting space enjoys today.

“Technology is changing the practice of accounting and finance,” Asgeirsson said in an interview with PYMNTS. “And a lot of the innovation is coming at the early stage.”

Startups are often well-positioned to use technology to tackle the biggest issues of small business accounting because they are small businesses themselves, he noted, experiencing these pain points firsthand.

“The wealth of talent and innovation that’s going on at all edges of the profession is really quite extraordinary,” added Carmichael. “The smaller-business side of innovation is healthy and alive.”

Adoption of cloud accounting is, indeed, on the rise, with FloQast data recently finding that 79 percent of accountants have adopted at least one kind of cloud-based financial application. This has introduced a new dynamic for the small business accountant.

While the industry has shifted from concern that automation and technology will replace human talent, to concern about the ability among accountants to step up to a new role for SMBs, Asgeirsson said the paradigm shift is an opportunity. Today, technology allows CPAs the chance to step into the role of “trusted advisor,” he said, and it’s a change that could not have occurred without the migration of accounting to the cloud.

“There is a collaboration between the business and [its] trusted advisor through the cloud,” he said. “That was impossible when all information resided in a small business’ server room or on [its] laptop.”

Crossing The Chasm

According to Asgeirsson, the cloud’s ability to solidify itself as a new standard in small business accounting has enabled SMBs overall to cross the chasm from technology adoption struggles to technology adoption opportunities — all thanks to the cloud.

“In America, we have millions of businesses using cloud accounting, using cloud-based payroll systems, cloud-based bill payment systems, so they have made that first big step,” he said. “Now, adopting the next solution that integrates into [cloud platforms] is becoming much easier.”

The cloud has reduced barriers to link multiple platforms together, and for developers to introduce new features and functionality into cloud accounting tools, he continued. For small businesses, the challenge now is designing and understanding a business strategy to decide what functionality they need — and, in many cases, collaborate with a third party to act on that strategy.

Small business FinTech innovation continues to accelerate, making it easier than it was a decade ago for entrepreneurs to adopt sophisticated solutions once reserved for the largest enterprises. Yet, that does not guarantee actual adoption and penetration of the new solutions coming into the market.

Carmichael explained that the industry must focus on what he called “practical innovation” to address key challenges that can be solved for business owners. For the business owners themselves, there must be a strategic plan established to identify which solutions are needed, and to implement that tool. He described that process as the “three I’s: isolate, incubate and integrate.”

“Technology isn’t the solution in and of itself, but technology is enabling [and] empowering these firms to evolve the business model, and evolve the operating model,” he said.

Even in the last two to three years, Carmichael added, the small business accounting space has seen a “tipping point” that is driving more dramatic change. It’s not only promoting further innovation among accounting technology developers, but it’s changed the way small business owners think about technology.

At a recent industry panel, Carmichael recalled, one CEO participant said the topic of adopting technology was one of his top-five priorities.

“It’s not a question of ‘do I need to change?'” he explained. “It’s ‘how fast? Am I moving too slow? How can I move faster?'”

The acceleration of small business FinTech innovation, particularly in the accounting sphere, is empowering that shift in mindset for business leaders, he added.

NEW YORK (Feb. 20, 2019) – OnPoint PCR, a smart, cloud-based solution that transforms how CPA firms conduct preparation, compilation and review engagements, has been named a 2019 Top New Product by Accounting Today, a leading trade publication for the profession.

OnPoint PCR, which launched last summer, was selected as a winner in the “attest tools” category. Jointly developed by CPA.com, the American Institute of CPAs and CaseWare International, OnPoint PCR integrates content and methodology into a leading cloud platform, allowing firms to enhance engagement quality while being more productive.

“The audit profession is on the brink of a major change,” Accounting Today’s editors wrote. “The American Institute of CPAs is anticipating and precipitating this sea change with the launch of an initiative to create a new audit process dubbed the Dynamic Audit Solution. OnPoint PCR, which it created in partnership with its technology arm, CPA.com, and CaseWare, is part of this movement toward a new kind of audit — and one that will benefit the thousands of smaller firms that may not perform public company audits but are still involved in attest work.”

In addition to being recognized as a top new product by Accounting Today, OnPoint PCR was a recipient of CPA Practice Advisor’s 2018 Tax & Accounting Technology Innovation Award last year. This is the second time a CPA.com-affiliated solution has won both awards. In 2016, RIVIO Clearinghouse, a secure online hub for private company financial information that was jointly developed by CPA.com and Confirmation.com, was a dual winner.

“Technology is transforming accounting and auditing to the point where we are beginning to see a convergence of the compliance and advisory functions—the blending of trust and insight. OnPoint PCR is a prime example of this convergence,” said Erik Asgeirsson, president and CEO of CPA.com. “Today, firms are struggling with properly setting the size and scope of engagements. OnPoint PCR combines technology and an innovative approach to solve this, while also providing detailed documentation for engagements.”

To learn more about OnPoint PCR, visit cpa.com/onpoint.

About CPA.com

CPA.com brings innovative solutions to the accounting profession, either in partnership with leading providers or directly through its own development. The company has established itself as a thought leader on emerging technologies and as the trusted business advisor to practitioners in the United States, with a growing global focus.

Our company’s core mission is to drive the transformation of practice areas, advance the technology ecosystem for the profession, and lead technology research and innovation efforts for practitioners.

A subsidiary of the American Institute of CPAs, the company is also part of the Association of International Certified Professional Accountants, the world’s most influential organization representing the profession. For more information, visit CPA.com.

Last month, I received a special invite to an executive roundtable in New York City hosted by the American Institute of CPAs. The AICPA’s event invited 41 technology companies that develop software for the accounting profession.

The roundtable had representation from well-known names Microsoft, QuickBooks, Bill.com and Thomson Reuters. There also was participation from up-and-comer Expensify, a paperless expense management firm, as well as other Silicon Valley technology companies.

Organizers also invited 10 certified public accountants from firms of all sizes. I received my invitation to represent the perspective of some 39,000 small firms across the United States. The objective of the roundtable is for each of the tech companies to present on current product developments and roadmaps for the future. The CPAs are invited to provide the tech companies their perspectives on the needs of the accounting profession.

The presentations of the tech companies made me enthusiastic about the work I do. There has never been a better time to be a CPA because of the work being done with technology.

In with the new
“AI is the new electricity.” That statement was made by Stanford professor and computer scientist Andrew Ng.

For the past many years, artificial intelligence has been presented as a concept that will transform our daily lives – including how we do business.

Ng was staking a claim that AI is no longer futurist, geek speak. Instead, it is real. It is here. And it already is a bare essential for our daily lives – such as electricity.

AI is the technology that makes self-driving vehicles a possibility. Self-driving vehicles are no longer futurist, geek speak either. The innovation is here. Now, it’s just a matter of governmental regulation catching up with the technology. So, while most of the world is still grappling with understanding the depths of AI in general, innovators of tech companies are moving on to the next big thing: voice-activated AI.

Voice assistants in business
Voice assistants are becoming common household items. Apple’s Siri, Amazon’s Alexa and Google Home are part of our daily lives.

“Hey Google, add milk to the grocery list.” Or, “Alexa, set my alarm for 6 a.m.” If these voice assistants can help us master our personal lives, why can’t they help us master our work lives? They can, and they’ve already started.

As a business owner or entrepreneur, can you imagine a day when you come into the office, sit down at your desk with no keyboard and have this type of conversation with your accounting system: “Hey QuickBooks, show me all the bills I need to pay this week.”

“OK QuickBooks, pay the rent and utilities with an ACH transfer on Friday.”

Of the 41 tech companies represented at the event, the overwhelming majority of the companies’ roadmaps for future products included a form of voice-activated AI. In fact, at the end of the event, there is an award presented for Most Compelling Presentation as voted on by the attendees. This year, it went to Chata.AI, a tech-company laser focused on integrating voice-activated AI into our accounting systems.

Why speech?
Am I the only one who is challenged by a constantly growing to-do list? Do you feel it’s a vicious cycle of whack-a-mole for you?

As quick as you mark through items at the top of the list, do twice as many items fill up the bottom of the list? In these days of constantly wearing our busy badges and crowded to-do lists, where is the life-preserver?

The roundtable event helped me understand that voice-activated AI could be that life-preserver for all of us in accounting. Why? A simple presentation slide from the event helped me gain this understanding. A person with average typing skills can type 39 words per minute, but can speak 130 words per minute. That’s 233 percent faster. Even a slow-talker like me can win a race against the fastest typing.

This should give us hope for gaining more productivity in our daily lives.

New horizons
Have you ever observed a child using voice-activated tech? For example, asking Siri to call a family member on FaceTime or play a song? Search it on YouTube for a laugh. And the next time you see this, pay attention to the pure joy on the child’s face when the tech does what it asks. It’s fascinating.

As a CPA, I am joyful about this technology; same as those children experimenting with the technology. I welcome it to the accounting profession with open arms. AI and VA-AI are not about job replacement for CPAs and accountants; it’s about embracing and leveraging the tech so we can provide greater service for our clients. It allows us to truly become a trusted business adviser.

3 Early-Stage Companies Selected by the Association of International Certified Professional Accountants and CPA.com

NEW YORK (Feb. 11, 2019) – Three early-stage financial technology companies have been selected as this year’s winners for a startup accelerator sponsored by the Association of International Certified Professional Accountants (the Association) and CPA.com.

The startup accelerator began almost two years ago with a focus on fintech and educational technology. It is designed to promote innovation in the accounting profession and give the Association and CPA.com more visibility into disruptive trends from emerging technologies. Finalists get a nominal funding investment and guidance from a panel of experts in the profession on marketplace needs.

“The value proposition for these companies is they get access to insights from senior leaders of the Association and CPA.com, as well as a panel of distinguished advisors with deep ties to the accounting profession,” said Lawson Carmichael, chief operating officer of the Association. “And for us, the program keeps us connected to front-line innovation.”

This year’s finalists are:

• Gappify – A San Francisco company that uses bot technology – dubbed ‘Alan’ – to automate time-consuming, repetitive tasks for corporate accounting teams in such areas as accounts receivable, accounts payable and general ledger.
• Client Hub – The Gainesville, Fla.-based startup provides a modern communications platform for accountants and clients through an all-in-one workspace and mobile app, eliminating the need for clunky email conversations and easing the delivery of critical data.
• Dryrun – A Canadian startup that simplifies forecasting of cash flow, one of the most critical pieces of information for small businesses.

Each finalist will be given the opportunity to present information about their company in June at AICPA ENGAGE, one of the leading events devoted to public accounting in the United States.

“Early-stage technology companies are driving great innovation and new capabilities for the CPA profession,” said Erik Asgeirsson, president and CEO of CPA.com, the technology subsidiary of the American Institute of CPAs. “We got great feedback from our first class of companies last year, and we expect to build on our progress with this current group of innovative startups.”

For more information about the startup accelerator, please visit aicpa-cima.com/accelerator.

About CPA.com

CPA.com brings innovative solutions to the accounting profession, either in partnership with leading providers or directly through its own development. The company has established itself as a thought leader on emerging technologies and as the trusted business advisor to practitioners in the United States, with a growing global focus.

Our company’s core mission is to drive the transformation of practice areas, advance the technology ecosystem for the profession, and lead technology research and innovation efforts for practitioners.

A subsidiary of the American Institute of CPAs, the company is also part of the Association of International Certified Professional Accountants, the world’s most influential organization representing the profession. For more information, visit CPA.com.

About the Association of International Certified Professional Accountants

The Association of International Certified Professional Accountants (the Association) is the most influential body of professional accountants, combining the strengths of the American Institute of CPAs (AICPA) and The Chartered Institute of Management Accountants (CIMA) to power opportunity, trust and prosperity for people, businesses and economies worldwide. It represents 667,000 members and students across 184 counties and territories in public and management accounting and advocates for the public interest and business sustainability on current and emerging issues. With broad reach, rigor and resources, the Association advances the reputation, employability and quality of CPAs, CGMAs and accounting and finance professionals globally.