Kacee Johnson, VP of Strategy and Innovation at CPA.com, an AICPA Company, joins the show to walk us through the 2023 Accounting and Finance Hype Cycle. Learn about the methodology, why certain trends move forward vs. back, and more.

https://proconnect.intuit.com/podcast/?s_cid=soc_FAM_LI_O_BR_20230110_1

Amy Bridges of CPA.com dives into what it takes to build a successful client advisory services practice, based on the results of the latest CAS Benchmarking Survey.

https://www.accountingtoday.com/podcast/the-hallmarks-of-a-top-performing-cas-practice

That level of profitability has plenty of firms building or exploring launching their own CAS offerings, but with CAS varying so much from firm to firm, and many of the practices being so young, it can be difficult to get a clear picture of what the optimal structure might be, and what sort of metrics to pay attention to.

https://www.accountingtoday.com/list/cas-by-the-numbers

Interactive cloud-based platform offers simple way to bridge compliance and advisory

NEW YORK (Dec. 19, 2022) – To support the evolving role of tax practitioners as they continue to move beyond tax compliance to providing tax and financial planning advisory services, CPA.com announced today that it has formed a partner program with Asset-Map, a leading interactive, cloud-based platform that organizes an individual or family’s financial instruments into a clear, graphical layout. The interactive 'map’ can be used by tax advisors and personal financial planners to provide strategic insights into their clients’ holistic financial wellness.

As client expectations increase and more components of tax compliance become automated, the future role of the tax professional will center around packaging compliance with advisory to give clients a more comprehensive planning experience. Asset-Map supports the evolving role of tax practitioners by facilitating better human advice engagement between the advisor and the client. Advice engagement is a critical component of personalized financial planning, which includes delivering integrated guidance to clients in a structured way to help them make sound financial decisions.

“Asset-Map makes it easy for CPA tax advisors to quickly gather a holistic view of their clients’ financial life, including the gaps, opportunities and pitfalls with respect to current decisions,” said Adam Holt, CFP, CEO of Asset-Map. “This vantage enables CPAs to offer strategic insights and proactive financial advice that clients are expecting of them.”

Thousands of CPAs, tax advisors and financial planning professionals have leveraged Asset-Map solutions to help more than 1.25 million individuals and families understand their financial picture and plan for the future. Ross Riskin, CPA, PFS, Chief Learning Officer at Investments & Wealth Institute remarked, “As many tax professionals get wrapped up in the compliance side of the business and focus on accounting for events that have happened in the past – what better way to demonstrate to clients that we’re focused on helping them plan for their future as well as providing them with a visual map – an Asset-Map^® Report – that helps them understand where they’ve been, where they are, and where they are going.”

Some of the key features of the Asset-Map platform include:

• Quick client data collection – Advisors can use Asset-Map’s brandable Discovery feature to invite clients to share their financial inventory in minutes.
• Visualization of household finances – The solution’s visualization tool enables advisors to see a comprehensive financial picture and advise clients on decisions that can be improved.
• Financial Fire Drill Alerts – Practitioners can instantly screen clients’ household financial well-being to determine their ability to fund disruptive life events.
• Connection to firm data sources - Asset-Map connects to numerous technology platforms, including customer relationship management (CRM), planning, portfolio management and file storage systems.
• Track progress to financial goals – The solution helps advisors and their clients identify funding gaps toward financial goals and then track their progress and required actions going forward.

“Most clients are looking to their tax advisors to provide a broader accounting of their overall financial standing but are hesitant to ask for it—and compliance work can be very transactional. When tax compliance is combined with insight and a more complete picture of overall financial health, it becomes an ongoing engagement and the value to the client rises significantly,” said Erik Asgeirsson, president and CEO of CPA.com, the technology and business subsidiary of the American Institute of CPAs (AICPA). “Asset Map gives CPA tax advisors a simple pathway for initiating a structured conversation with clients about tax and financial planning.”

As part of the CPA.com and Asset-Map program, AICPA members are eligible to receive an exclusive discount on the Asset-Map monthly subscription fee.

To learn about how tax advisors can expand their services around tax compliance to include strategic advisory, register to join CPA.com’s free CPE webinar, “Advice Engagement — The Next Step for Tax Practice Innovation” Jan. 11 at 3 p.m. ET.

To learn more about Asset-Map, visit cpa.com/assetmap.

About CPA.com
CPA.com brings innovative solutions to the accounting profession, either in partnership with leading providers or directly through its own development. The company has established itself as a thought leader on emerging technologies and as the trusted business advisor to practitioners in the U.S., with a growing global focus. CPA.com is a subsidiary of the American Institute of CPAs (AICPA) and part of the Association of International Certified Professional Accountants (AICPA & CIMA), the most influential body of accounting and financial professionals worldwide.

About Asset-Map
Asset-Map is a Software-as-a-Process experience for financial professionals who provide in-person and remote advice. Typically included as part of the advice engagement process, Asset-Map centers around the digital visualization of household facts to build highly customized, design-thinking presentations in minutes that help advisors and their customers make better financial decisions. Asset-Map is used by thousands of professionals worldwide, having mapped over 1.25 million people and $1.5 trillion in financial instruments.

Licensed CPAs and CPA Firms in Ireland Can Now Apply for Their Preferred Domains on a First-Come, First-Served Basis

NEW YORK (Dec. 14, 2022) - CPAs and CPA firms in Ireland can today apply for .cpa web domains to enhance their brand positioning in the digital world and promote greater trust and security with clients in online communications.

The restricted .cpa web domain, administered by the American Institute of CPAs (AICPA), the world’s largest member organization representing the CPA profession, and its business and technology arm, CPA.com, officially launched in Ireland today. CPAs and CPA firms must be licensed to be eligible for a .cpa domain, and domain names will be awarded on a first-come, first-served basis.

.CPA is specialty top-level domain, a term that refers to the handful of letters at the end of a web address. It was first launched by the AICPA in the United States in 2020, followed by Canada in 2021. To date, thousands of U.S. and Canadian CPAs and firms, ranging from sole practitioners to a majority of the top 500 U.S. accounting firms, have registered their preferred .cpa domains.

Many firms have been strategic in the names they’ve pursued, securing shorter, more relevant .cpa domains that best suit their brand, rather than settling for whatever remaining .com addresses are available.

“The .cpa domain offers firms a practical way to enhance their brand and strengthen client trust and security,” said Erik Asgeirsson, president and CEO of CPA.com. “Thousands of firms in the U.S. and Canada have already secured their preferred .cpa domains, and we’re excited to bring this important capability to CPAs in Ireland now and more countries in 2023.”

“We’re thrilled to partner with the AICPA and CPA.com to introduce this important digital tool to our members,” said Eamon Siggins, CEO of CPA Ireland. “This is a great next step after the establishment of our Mutual Recognition Agreement with the AICPA, and we believe the .cpa domain will be a great asset for our members looking to create a memorable, secure brand.”

The AICPA was awarded ownership and oversight of .cpa in 2019 by the Internet Corporation for Assigned Names and Numbers (ICANN), the non-for-profit organization that oversees the internet’s naming system. CPA.com is responsible for managing the service globally.

“When our third-party vendors or clients are receiving our emails, they know it’s a legit email with .cpa,” says Tracee Buethner, a partner at U.S.-based Widmer Roel PC. “While firm leaders were most excited about the brand development opportunities, the trust and security that came with the adoption of a .cpa domain has been equally important in practice.”

Registration of a .cpa domain also comes with an optional free starter site – a one page, professionally designed website to help firms quickly enhance their digital branding and recognition.

To learn more about .cpa or to apply for a domain, please visit GoIreland.cpa.

About CPA.com

CPA.com brings innovative solutions to the accounting profession, either in partnership with leading providers or directly through its own development. The company has established itself as a thought leader on emerging technologies and as the trusted business advisor to practitioners in the United States, with a growing global focus.

Our company’s core mission is to drive the transformation of practice areas, advance the technology ecosystem for the profession, and lead technology research and innovation efforts for practitioners.

A subsidiary of the American Institute of CPAs, the company is also part of the Association of International Certified Professional Accountants, the world’s most influential organization representing the profession. For more information, visit CPA.com.

About the Association of International Certified Professional Accountants, and AICPA & CIMA

The Association of International Certified Professional Accountants (the Association), representing AICPA & CIMA, advances the global accounting and finance profession through its work on behalf of 696,000 AICPA and CIMA members, students and engaged professionals in 192 countries and territories. Together, we are the worldwide leader on public and management accounting issues through advocacy, support for the CPA license and specialized credentials, professional education and thought leadership. We build trust by empowering our members and engaged professionals with the knowledge and opportunities to be leaders in broadening prosperity for a more inclusive, sustainable and resilient future.

The American Institute of CPAs (AICPA), the world’s largest member association representing the CPA profession, sets ethical standards for its members and U.S. auditing standards for private companies, not-for-profit organizations, and federal, state and local governments. It also develops and grades the Uniform CPA Examination and builds the pipeline of future talent for the public accounting profession.

The Chartered Institute of Management Accountants (CIMA) is the world’s leading and largest professional body of management accountants. CIMA works closely with employers and sponsors leading-edge research, constantly updating its professional qualification and professional experience requirements to ensure it remains the employer’s choice when recruiting financially trained business leaders.