Free Whitepaper
The Art of Verticalization
An accountant’s step-by-step guide
As the accounting landscape evolves, one thing is clear: specialization is the new competitive edge. Accounting firms have an emerging opportunity to transform from generalists to specialists.
While businesses share foundational accounting principles—such as revenue recognition, expense tracking, and financial reporting—the positive impact of accounting services can multiply based on industries. These industry-specific intricacies are untapped goldmines for forward-thinking accounting firms ready to distinguish themselves as indispensable partners. This guide discusses:
- Verticalization as a CAS growth strategy
- Industries that firms are focusing on and how to research verticals
- How to build, market, and scale your verticals