Matt West
Partner/Director of Sales, Creative Planning
As Director of Sales, Matthew leads the Solution Sales Leader team, the company’s subject matter experts on all product solutions. Matthew has a deep 28-year accounting technology industry experience with roles previously at Thomson Reuters and CPA.com (the technology ARM of the AICPA). Matthew significantly contributes to the firm's revenue growth and the provisioning of high value client services.
As a division 1 college track athlete, Matthew earned his bachelor’s degree and master’s degree from Eastern Michigan University. He is board president of a local nonprofit organization and serves on many technology advisory boards. When Matthew is not supporting activities within the firm, he can be found coaching soccer, flying airplanes, boating, preparing for (and competing in) triathlons & swim events.