Ellen Choi

Ellen is the CEO/Founder of Edgefield Group, a consultancy that supports CPA firms with AI onboarding and enablement to drive growth and improve efficiency.

She was named one of Accounting Today’s 2025 Top 100 Most Influential People in Accounting and a 2025 Most Powerful Woman in Accounting by CPA Practice Advisor. She advises the profession as part of the AICPA ENGAGE TECH+ Planning Committee and CPA.com Digital CPA Advisory Committee, as a guest contributor for Accounting Today, and through regular speaking and moderating at leading alliances and associations’ events.

Her past includes co-founding Aiwyn, a technology company that helps 800+ accounting firms digitize and automate their practice management and tax workflows. At Aiwyn, she held roles of Chief Product Officer, COO, and Chief Innovation Officer over a 4+ year period.

She is a Stanford Engineering alumna and a Harvard MBA who began her career at Google, automating finance processes and improving business performance. Seeing how outdated tools slowed down back-office teams shaped her interest in building modern, enterprise-grade technology.