The path to real, sustained growth in accounting firms runs directly through advisory-level relationships. One low-hurdle opportunity that firms can embrace to start quickly making the shift into CAS is expense and spend management advisory.

https://www.accountingtoday.com/opinion/spend-management-an-approachable-cas-opportunity

When the COVID-19 pandemic hit in early 2020, the world changed overnight, and the accounting professional required immediate guidance. Accountants needed help navigating the new world of shuttered businesses, remote work, Paycheck Protection Program (PPP) loans, various emergency tax credits, and a host of other disruptions.

From that need, a powerful new forum emerged for the profession.

https://www.journalofaccountancy.com/news/2023/jun/the-impact-of-aicpa-town-hall-from-episode-no-to-no-100.html

As the AICPA & CIMA hosted its annual Engage Conference in Las Vegas this week, it also broadcast its 100th AICPA Town Hall live from the Dolby Stage before more than 1,000 live attendees, and thousands more watching live online.

https://www.cpapracticeadvisor.com/2023/06/08/aicpa-100-town-hall-engage/80758/

CPA.com, the AICPA's business and technology subsidiary, plans to deliver a series of initiatives to build awareness and understanding of generative AI and its potential impact on the accounting profession.

https://www.journalofaccountancy.com/news/2023/jun/cpa-com-announces-launch-generative-ai-initiative.html

Kacee Johnson, VP of Strategy and Innovation at CPA.com, an AICPA Company, joins the show to walk us through the 2023 Accounting and Finance Hype Cycle. Learn about the methodology, why certain trends move forward vs. back, and more.

https://proconnect.intuit.com/podcast/?s_cid=soc_FAM_LI_O_BR_20230110_1