Advisory is accelerating. AI is rewriting how work gets done. And firm leaders everywhere are being looked to by their clients and staff to lead forward. That's where the 2025 Digital CPA Conference comes in.
Taking place in Washington D.C., Dec. 7-10, Digital CPA is the annual event where the boldest thinkers in accounting gather to reimagine what's possible. Whether you're scaling client advisory services (CAS), integrating automation or building a more future-ready team, DCPA 2025 is where digital-forward practitioners and leaders spark ideas in a dedicated space and time. It's where ambition meets strategy, curiosity meets action and firms design what's next.
For leaders like Rob Henderson and Will Hill, both members of the 2025 DCPA Advisory Board, the annual conference has become a catalyst for the direction that they are taking their practices. Their experience reflects what so many in the accounting world are realizing: This conference is for anyone serious about growth, innovation and the future of the accounting profession.
"For me, it's a transformation," says Rob Henderson, Partner in Charge of Advisory Services at Windes. "It's a place where we go and the topics are about where our industry is going—with really influential ideas and innovation."
The culture of intentional change at the 2025 Digital CPA Conference
Whether you're launching a new practice line or scaling an existing one, DCPA is where plans are clarified, next steps are decided and potential strategies gain the benefit of social proof.
The theme of DCPA 2025, Growth by Design, captures the mindset of attendees who come not to coast, but to build. Accounting leaders and practitioners show up year after year with intention and purpose.
"I love the theme of Growth by Design because firms have to be intentional," says Will Hill, founder of Will Hill Consults. "Coming to a place where you can really map out a course of action is the idea."
Rob adds, "Everything that we're doing is by design. Very well thought out. We know what direction we're going."
This sense of intention runs deep at DCPA.
A conference and a community
What makes DCPA truly different isn't just the cutting-edge content. It's who shows up and how they show up. It isn't a passive crowd of observers; the Digital CPA is an active community of doers, innovators and change-makers.
"It's the ecosystem," says Rob. "A group of individuals who are very passionate about where the industry is going. It's a place where like-minded individuals come together."
Will calls it "active inquisitiveness". He explains, "People are just out there seeing what they can do differently, not just passively watching what's happening at other firms."
Whether you're attending your first DCPA or your tenth, you'll find a spectrum of peers—from emerging practitioners to veteran leaders solving complex scaling problems across top service lines like CAS, audit and tax.
Real conversations spark real change.
DCPA is intentionally curated to feature only the most relevant and forward-thinking solution providers.
"The solution providers are more hand-selected, if you will," Rob explains. "They're more in line with what we're trying to accomplish [as accounting leaders]. Being able to have a conversation with someone who understands the space and can help you bring ideas back to your firm—that's powerful."
That alignment creates space for richer conversations that go well beyond tools, but about strategy, people and purpose. As Will puts it, "Because attendees are coming in with the mentality of doing something differently, it's easier to have those deep conversations."
No matter what you're focused on, there's a session for that at the 2025 Digital CPA Conference
Whether you're mapping out your first advisory engagement or refining an advanced tech stack, DCPA 2025 meets you where you are.
"Now that I'm in year four," Rob says, "it's not so much about introductory content anymore. There's an intermediate level. There's an expert level. The diversity of where each firm is at in their journey has really spread. That's so beneficial."
Firms of all sizes, maturities and specialties can engage fully at the Digital CPA Conference. From CAS to audit to tax, from AI to automation—there's content that challenges, inspires and empowers.
Come with your team. Leave with a plan.
If there's one piece of advice you take from this, let it be this: Don't come alone.
"Trying to implement change by yourself is hard," Rob says. "But if multiple people from your firm are hearing the same ideas, and they're each bringing something different back that they're passionate about—it makes change more achievable." But it requires showing up with purpose and goals in mind.
Will offers a final challenge: "I want you to pick two things specifically that you want to tackle. What are two problems you're trying to solve? Focus your time at the conference on those. Then come back with solutions you can vet, adapt and apply."
Your digital future starts at Digital CPA
Whether you're looking to embrace automation, scale a service line, navigate staffing shifts or rethink your strategy altogether, DCPA 2025 gives you the environment, the energy and the ecosystem to do it right.
Register now for DCPA 2025 and step into the next evolution of your firm.
