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5 accounting marketing strategies to drive growth
Accounting firms face a vastly different world today than they did a decade ago. Competition isn’t just local but global,...
4 Retirement Law Changes CPAs Should Know in 2025
SECURE 2.0 and state mandates are reshaping retirement planning. See how your firm can help clients stay compliant and design smarter benefit strategies.
How AI can boost your firm’s recruitment efforts
On any given week, how much of your firm’s time and resources are spent on recruitment? Probably way more than...
How small firms are making big-firm tech moves
The pace of new technology hitting the market is relentless—and for many accounting firms, especially smaller ones without dedicated IT...
Looking to grow your small firm? Start with these three steps.
There’s no shortage of good ideas for growing your business. But you can’t pursue them all—especially at a small firm,...
SEO can be your small firm’s secret weapon. Here’s what it is and how to make it work.
Of all the ways you could improve your firm’s effectiveness online, search engine optimization (SEO) may pack the biggest bang...
Mastering AI Adoption: 3 Change Management Steps for Transformative Success
Artificial intelligence (AI) is no longer a distant concept—it’s already here, shaping how your firm operates, often without you even...
Naming your new CPA firm? These tips will help.
So, you’ve decided to launch a new firm. Congratulations! You’ve set your strategy. Decided on a structure. Identified target clients....
Using the .cpa domain for an all-digital strategy
After getting his start in a public accounting firm, CPA Brian Davis found that he wasn’t continuing to learn new...
Celebrating entrepreneurs in the Hispanic community
Hispanic Heritage Month, celebrated from Sept. 15 – Oct. 15, is a time to recognize the invaluable contributions of Hispanic...
Don’t be restricted by a geographical web address
Why a .cpa domain beats .us, .ca, and others Today, there are more options than ever for firms looking to...
Clients judge your firm by its website. Here are 4 ways to make it great
How often do you think about your firm’s website? For leaders at many firms, the answer is “rarely.” Once your...