The Lead Marketing Manager, Content, Product & Brand owns how CPA.com products and brand are positioned, launched and communicated in market. This role turns the overarching brand and content strategy into product narratives, launch plans, campaigns and sales-ready assets, and builds CPA.com brand awareness beyond partner-specific campaigns.
CPA.com has deep product and subject-matter expertise, and this role is the bridge that translates it into clear market narratives. The role brings messaging discipline to the product portfolio and leads CPA.com brand campaigns that stand on their own. Initial focus areas are .CPA, digital campaigns and professional services, expanding across product categories over time.
Key Responsibilities:
- Positioning and go-to-market. Own positioning, messaging and go-to-market plans for CPA.com products, starting with .CPA, digital campaigns and professional services.
- Messaging architecture. Build product and category messaging guides. Contribute to and maintain central repository of approved narratives, proof points and sales-ready assets.
- SME-to-market translation. Turn product and SME input into campaign themes, sales narratives, launch materials, web copy and enablement.
- Product launches and release communications. Coordinate release communications across product, marketing, sales and customer-facing teams, with defined audiences, timing and distribution.
- Brand campaigns. Lead CPA.com brand and market-awareness campaigns that are not tied to a single partner.
- Sales and partner enablement Equip sales, customer-facing teams and partners with the narratives and assets they need to position and sell CPA.com offerings.
Scope and Key Relationships
This role drives:
- Assigned product narratives, positioning and messaging architecture.
- Category go-to-market briefs and launch communications.
- Product and category campaign themes and brand awareness campaigns.
- Sales and partner enablement content.
This role partners closely with:
-
Leadership who guides the overarching go-to-market strategy, including product, category and content.
- Product leaders and professional services subject-matter experts, who provide thought leadership and source input.
- Pod owners on category campaigns.
- Marketing Growth team on campaign execution, web/UX, tracking and reporting.
Outside the scope of this role:
- Event logistics, routine demand-generation execution and broad creative production.
- Strategic messaging, positioning, and brand strategy throughout the CPA.com flagship event DCPA.
Qualifications
Required
- 5–7+ years content & product marketing, with demonstrated brand or campaign experience.
- Proven ability to build positioning and messaging from ambiguous technical or product inputs.
- Track record leading product launches and integrated campaigns across web, email, sales enablement and partner channels.
- Excellent writer who can produce web copy, messaging guides and sales narratives with minimal rework.
- Strong cross-functional operator who drives alignment without direct authority.
Preferred
- Experience in complex ecosystems or partner-led go-to-market.
- Background in regulated or professional-services markets, such as accounting, finance, legal or tax.
- Experience building a messaging architecture across multiple products or categories.
What Success Looks Like
- First 90 days: Messaging guides in place for .CPA, digital campaigns and professional services; meaningful contributions to central narrative and asset repository live; and a defined process for translating SME input into market materials.
- First 6 months: At least one product launch run end to end on a shared go-to-market brief and release communications plan, and the first standalone CPA.com brand campaign in market.
- First year: A messaging architecture covering all priority product categories, approved assets used as the default by sales and partners, and brand-awareness metrics reported regularly.