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FIRM MANAGEMENT 4 MINUTE READ

SEO can be your small firm’s secret weapon. Here’s what it is and how to make it work.

Of all the ways you could improve your firm’s effectiveness online, search engine optimization (SEO) may pack the biggest bang...

INNOVATION 4 MINUTE READ

Change has become the new norm for the business world. There’s always something new just around the corner—new technologies, new...

FIRM MANAGEMENT 4 MINUTE READ

So, you’ve decided to launch a new firm. Congratulations! You’ve set your strategy. Decided on a structure. Identified target clients....

INNOVATION 4 MINUTE READ

After the most recent AICPA Council meeting, I sat down with Barry Melancon, AICPA president and CEO, to discuss the...

INNOVATION 4 MINUTE READ

“Transformation” has been the talk of the accounting profession for a while now – becoming a bit of a buzzword...