Whitepapers

Beyond Commoditization: Exceptional Service Delivery as a Powerful Market Differentiator

Does your firm deal in commodities? Traditional core CPA services, which generally include accounting, financial statement preparation and attestation, and tax compliance, typically drive and define most firms' relationships with clients. Unfortunately, though, they have become commodities in the eyes of many clients. In this white paper, Jim Metzler will discuss the six integrated components that will break this paradigm, allowing firms to move beyond market commoditization of core services.