5 Key Principles of Successful Accounting Firm Marketing
The key issues facing accounting firm leaders has remained somewhat constant over the years, however, today, marketing has earned its spot as one of the top challenges too. With a transition to an outsourced accounting and advisory model, a focus on niche markets and growing competition, marketing is fast becoming a core element for long-term firm growth.
Since marketing 101 wasn’t part of the accounting curriculum for most professionals, this guide was created in collaboration with the Association of Accounting Marketing, BILL, and Sage Intacct to provide tested and proven strategies for accounting firms ready to get serious about marketing.
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