Webinars
Select, Specialize, Succeed: Marketing Your Vertical Niche
Businesses are increasingly looking for accounting professionals that are specialists in their industry. Specializing in a vertical market, or niche market allows your firm to gain domain expertise and earn higher margins while differentiating your services.
In this webinar we discuss the benefits of focusing on a niche market and how to select a niche that best aligns with your firm’s expertise and mission. You will learn how to develop messaging to address industry-specific challenges, and we share marketing tips and strategies to help you increase awareness of your firm and position your services.
Speakers:
Eric DeVriese, CPA
Trusted Business Advisor, RealTime CPAs
Paul Whitmore
Senior Strategic Account Manager, CPA.com
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