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Select, Specialize, Succeed: Marketing Your Vertical Niche

Businesses are increasingly looking for accounting professionals that are specialists in their industry. Specializing in a vertical market, or niche market allows your firm to gain domain expertise and earn higher margins while differentiating your services.

In this webinar we discuss the benefits of focusing on a niche market and how to select a niche that best aligns with your firm’s expertise and mission. You will learn how to develop messaging to address industry-specific challenges, and we share marketing tips and strategies to help you increase awareness of your firm and position your services.


Eric DeVriese, CPA 
Trusted Business Advisor, RealTime CPAs

Paul Whitmore
Senior Strategic Account Manager, CPA.com