Webinars

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Select, Specialize, Succeed: Marketing Your Vertical Niche

Businesses are increasingly looking for accounting professionals that are specialists in their industry. Specializing in a vertical market, or niche market allows your firm to gain domain expertise and earn higher margins while differentiating your services.

In this webinar we discuss the benefits of focusing on a niche market and how to select a niche that best aligns with your firm’s expertise and mission. You will learn how to develop messaging to address industry-specific challenges, and we share marketing tips and strategies to help you increase awareness of your firm and position your services.

Speakers:

Eric DeVriese, CPA 
Trusted Business Advisor, RealTime CPAs

Paul Whitmore
Senior Strategic Account Manager, CPA.com

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