Webinars

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Beyond Commoditization: Exceptional Service Delivery as a Powerful Market Differentiator

Does your firm deal in commodities? Traditional core CPA services, which generally include accounting, financial statement preparation and attestation, and tax compliance, typically drive and define most firms’ relationships with clients. Unfortunately, though, they have become commodities in the eyes of many clients, who believe that they, much like a gallon as gas, they can be differentiated only by price.

In this webinar, Jim Metzler will discuss the six integrated components that will break this paradigm, allowing firms to move beyond market commoditization of core services. It does not call for lowering fees to get new business, but rather advocates a strategic and holistic approach to service delivery that help firms stand out in their markets, called the Exceptional Service Delivery System.

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