Webinar

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AI in Accounting: Adoption, Trust, and the Evolving User Experience

As AI capabilities surge forward, the accounting profession faces new questions—not just about what AI can do, but about how we should use it.

This session explores the real-world challenges firms face when adopting AI, from mitigating hallucinations and building trust in sensitive areas like audit and financial reporting, to reimagining how users interact with increasingly agentic systems. With no established norms for interface or workflow design, the user experience remains a moving target. Compounding the challenge is a widespread educational gap: Many professionals are trying to apply AI to familiar tasks, instead of rethinking the problems that AI is uniquely suited to solve.

Walk away with insights into emerging best practices for building trustworthy systems, designing user-friendly AI experiences, and educating teams and clients on the true promise of AI.

Learning objectives

  • Identify best practices for enhancing user confidence in AI-driven systems.
  • Analyze the limitations in how users interact with agentic AI today and explore emerging approaches.
  • Identify strategies to educate teams and clients on AI potential.

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