Mitch Reno

Principal, Director of Client Experience, Rehmann
Naples, FL

Mitch is principal in charge of Rehmann’s client experience and engagement strategy for Rehmann’s 19 offices in Florida, Michigan and Ohio. He also consults with other professional services organizations on growth and sustainability as well as acts as a thought leader to industry and media organizations. He is based in the Firm’s Naples, Florida location. Mitch is responsible for leading the client experience strategy to drive loyalty, retention and growth. Additionally, he provides in-house consulting to his firm on growth innovation in areas of merger and acquisition, brand building and practice development. Mitch has consulted with nearly a dozen firms in the IPA Top 100, assisting them in developing innovative growth and client experience programs. Since joining the firm in 2001, Rehmann’s revenues have more than quadrupled and are projected to be $140 million in 2018. Prior to joining his firm, Mitch worked for Michigan Sugar Company, a subsidiary of Imperial Sugar Company, directing internal and external brand strategy as well as communication and promotional programs. Mitch has presented nationally at events such as the AICPA Marketing Forum and ENGAGE conferences, Manufacturing Services Association Super Conference, CPA-CFA events, Rainmaker Companies conferences, the Association of Accounting Marketing webinars and conferences, BDO events, CPAacademy.org and the CPA Practice Advisor’s Enusring Success programs. In recent years, his firm has been recognized as one of the top CPA firms providing outstanding client satisfaction by Inavero and with 26 national awards for marketing, branding and promotional programming for professional services. In June of 2006, Mitch was named Accounting Marketer of the Year by the CPA Practice Management Forum and the Association of Accounting Marketing. Mitch is a board member of the Association for Accounting Marketing and led the organization’s Vision 2020 strategic planning process, spearheaded the AAM Major Firms Growth Council, chaired its Education Committee (2006-2009), chaired AAM’s re-branding committee and spearheaded the development of the “Sales Track” breakout sessions at the AAM Summit in Denver, Colorado. Quote: “To grow and sustain a practice, firms must build an infrastructure and culture that delivers an exceptional, differentiated client experience. Helping clients build a path to a successful future begins with listening intently and collaborating on innovative ways to help them achieve their goals.”