Digital Client Advisory Services Roadmap
October 25 - 26, 2018
Digital Client Advisory Services Roadmap
2019 Dates Coming Soon
Client Accounting Advisory Services Certificate
More firms are expanding their client accounting advisory services and are looking for ways to develop their staff with the skills they need to deliver high quality service to clients. Accounting professionals are looking to add competencies in:
CPA.com and AICPA collaborated with some nationally recognized leaders to design and instruct learning modules on these topics. Upon completion, you will have core competencies in fundamental client accounting service deliverables, and a digital badge to demonstrate your expertise.
A digital badge is a validated, standardized graphical representation of knowledge and skills earned in various learning environments. Your digital badge has a unique URL that can be shared electronically via social media, in your email signature, on your firm site, in proposals, and more.
Understand what is driving this opportunity and clarifying what CAAS is.
Develop the skills you need to stay aware of emerging technology.
Learn about SSARS21 Section 70 and its impact on client engagement.
Learn how to do workflow analysis and documenting the CAAS process for clients.
Develop the techniques to effectively communicate and consult with your clients.
Learn the core techniques of how to perform a successful client assessment.
Build a successful on-boarding plan to ensure a smooth transition as you adjust your clients processes.
Measure results with key performance indicators and critical success factors.
Topics covered at our 2 Day Live Workshop:
The purpose of this session is to provide participants an introduction to CAAS. We will present research by Geoffrey Moore to demonstrate what is driving this opportunity and clarifying what CAAS is.
Author/Instructor: Samantha Mansfield
1.5 CPE hours
To be successful with a CAS business model you can't select your technology now and leave it the same for the next 5 years. You need skills on how to stay aware of emerging technology and be aware of how the lack of current technology impacts the impression of your practice.
Author/Instructor: Greg Lafollette
1 CPE hour
SSARS21 Section 70 has a great impact on the engagement agreement and service a CPA firm can offer. Due to this we will review how this impacts the firms engagement letters and explain this change to clients and users of the financials.
Author/Instructor: Al Anderson
2 CPE hours
To start a CAAS engagement with a client you must be able to analyze their current workflow and design an effective one for them to work with you. Documentation is also key for effective communication. This session will teach how to do workflow analysis and documenting the process for clients.
Author/Instructor: Boomer Consulting
2.5 CPE hours
When accounting staff begin to interact with clients in a more consultative and advisory manner there are additional skills we need to build. This session will teach techniques on effective communication with clients, either in person or virtually, and listening for problems and opportunities to help the client.
Author/Instructor: Katie Tolin
2.5 CPE hours
Performing the client assessment is a key step in starting a CAS engagement with a client. Client assessments ensure there is clarity in both existing processes and with that changes that will need to be made. This is a service that is refined by the firm overtime, but this session will teach some core techniques to perform a successful client assessment.
Author/Instructor: Dixie McCurley
2 CPE hours
Starting out on the right foot is crucial for any service. This session will share tips and techniques for smooth on-boarding and leading a client through change and transitioning their processes.
Author/Instructor: Nicholas Fedele, CPA
2.5 CPE hours
Practitioners in firms that are taking the lead in building CAAS.
You don't have to be a CPA to benefit from this knowledge
Strategic Advisor at CPA.com
Greg is one of the most recognized and respected voices on technology within the accounting profession. He has a broad background in the field, having spent time in private practice, as an executive with a top-tier technology vendor and as an editor of a leading publication keyed to accounting technology. He is also a sought-after speaker at trade shows and conferences.
Prior to joining CPA.com, Greg was a consultant to public accounting firms and to technology vendors with a focus on the accounting profession. Additionally, he was the Executive Editor of TheTechGap — the country's first blog specifically created for the tax and accounting profession and for vendors who seek to serve that community, and Senior Manager of Tax and Technology Consulting with the Top 25 firm of Eide Bailly, LLP.
CPA Growth Guides, LLC
Katie Tolin, Chief Growth Guide, CPA Growth Guides LLC Before founding CPA Growth Guides in 2015, Katie Tolin spent nearly 20 years in professional services marketing in local, regional, super regional and national firms. An award winning marketer, she now helps firms across the country drive top-line revenue and profitability. A frequent speaker and author, Katie is a past president of the Association for Accounting Marketing. For the past two years, Accounting Today named Katie one of the top 100 most influential people in accounting, and she was one of CPA Practice Advisors' Most Powerful Women in Accounting in 2015. In addition, she was named Accounting Marketing of the Year in 2010 and has won a total of 12 Marketing Achievement Awards from the Association for Accounting Marketing and a Silver Quill and Best of Division award from the International Association of Business Communicators. Katie is also a contributing author to Bulls-Eye: The Ultimate How-To Marketing & Sales Guide for CPAs.
Owner, Accountability Plus
Al has over 25 years of experience in the accounting profession. After working primarily as a partner and National Director of Audit in the firm of McGladrey and Pullen, LLP and with the American Institute of CPAs as Senior Vice President of Member and Public Interest, Al founded ACCOUNT-ability Plus headquartered in Minneapolis.
Al's experience in the world of auditing reaches far and wide. This includes helping to standardize the global audit approach of McGladrey and Pullen, overseeing the AICPA's technical audit and accounting standards, including self-regulation and the CPA examination and implementing paperless solutions.
Director, Professional Development and Community, CPA.com
Samantha oversees CPA.com's communications initiatives, including social media outreach and content creation for the Digital CPA Network. She is driven by her passion to help public accounting practitioners leverage technology strategically to grow their businesses.
Prior to CPA.com, Samantha consulted with accounting firms on innovative practices and also conducted internal training at Thomson-Reuters. She was recognized in 2016 as one of Accounting Today's Top 100 Most Influential People in Accounting and has been named to CPA Practice Advisor's "40 Under 40" list for the past two years.
Samantha has a bachelor's degree in business administration and marketing from Hillsdale College in Hillsdale, Mich. She has served on the board of two nonprofit organizations and spends time volunteering.
President & Co-Founder Trusted CFO Solutions
Looking for a way to revolutionize traditional accounting, Dixie McCurley set out to revolutionize accounting practices for small- to medium-sized businesses by offering a new way of thinking about process. With a unique method that capitalizes upon the latest technology, she walks each client through their pain points. Experienced in a wide range of industries, Dixie provides innovative solutions to inefficient accounting methods. From personnel to policies to procedures, she streamlines the process, using the latest technology to get data into dashboards to empower Controllers and CFOs. Dixie has lived in Atlanta for over 13 years. As a self-proclaimed foodie, Dixie spends her free time dining at the hundreds of amazing restaurants Atlanta has to offer.
New to CAAS
Self Study + Workshop
$1,499 for early bird
For practitioners wanting to earn the CAAS Certificate and have not taken the Client Accounting Advisory Services Roadmap Workshop, you need to sign up for the Workshop first, then the self-study bundle.
CAAS Workshop Alumni
Self Study Only
For those practitioners that have taken the Client Accounting Advisory Services Roadmap Workshop, you only need to sign up for the self-study bundle of courses to earn the certificate.
"The Client Accounting Advisory Services certificate is an excellent self-study course. It effectively covers the best practices for delivering CAAS to clients. The certificate gives you confidence and the creditability to help lead your firm in developing a profitable CAAS practice. I highly recommend the CAAS Workshop and Certificate."
William Barefoot, CPA, CGMA
Webster Rogers LLP
Expert guidance and training to help firms build and grow their client accounting and advisory services practice
Experience in working with thousands of firms that have adopted cloud technology
Provide consultative advice to help companies build out their strategy
Connect firms to the resources they need to be successful
The accounting landscape is changing rapidly. In a word, Complexity, defines the single greatest challenge, and opportunity, facing CPAs. Firms are rethinking their strategies for practice management, client services and talent development.
CPA.com is your primary source for taking the complexity out of moving your Firm into the digital arena — enabling you to focus on growing your business with the smartest solutions in our industry.