Global accounting organizations have to negotiate differences in culture, customs and language, but one item that needs no translation is the importance of information technology and innovation to the profession’s future.
Our CEO, Erik Asgeirsson, discussed these topics with other global accounting leaders this week at a forum on “Accountancy: Framing the Future,” jointly hosted by the World Bank and International Federation of Accountants (IFAC) during the World Congress of Accountants in Rome.
“Professional accounting firms in Europe, Asia, South America and the rest of the world are facing the same transforming forces as those in North America,” Asgeirsson says. “Technology allows firms to find opportunity in globalization, increasing complexity and rising client expectations. We live in exciting times.”
In the World Bank session, Erik -- along with other leaders from Australia, Latvia, and Scotland -- discussed such topics as distance learning, the importance of specialization for small to midsize accounting practices, and the effectiveness of cloud solutions and other emerging technologies in streamlining tasks and raising capabilities for trusted business advisors. These kinds of empowering technologies are particularly important in developing economies, and that’s where the World Bank and companies such as CPA.com can serve in a leadership role and as an important resource for advice and expertise.
“I was honored to play a role in this forum,” Asgeirsson says. “Technology is helping to shrink distance and eliminate borders in global business. This is a tremendous time to start a CPA firm, no matter where you are in the world.”