This has been a great year for the Digital CPA and CPA.com community, which we’re proud to serve and guide as they look to advance both their capabilities and strategies. I often say that right now is the best time to start a CPA firm or expand an existing practice, thanks to emerging technologies that are reshaping client expectations and relationships and to practice management innovations that are redefining how firms do business. With the new focus and purpose we have at CPA.com, we’re in a terrific position to offer meaningful support for that transformation. To me, that’s exciting, and I think it energizes the work we do at CPA.com.
There have been many promising developments over the past year. I’d like to single out a few of them:
- Technology really is the international language, and the cloud helps eliminate distance and borders. I saw this firsthand at the World Congress of Accountants in Italy this fall, which offered a chance to interact with leaders of the profession from around the globe. It’s clear that globalization offers opportunity for even the smallest firms, and we’re always looking for ways to aid that effort, including our pursuit of the .CPA domain extension for the AICPA and its partners around the world.
- Closer to home, we saw advancement in the Digital CPA community through our workshops, webcasts and our signature Digital CPA Conference, which many attendees said was the best held so far. Keynoters such as technology writer Nicholas Carr, political commentator George Will and futurist and business advisor Dr. James Canton all provided intellectual firepower, and our CPA of the Future Survey confirmed that the profession is looking for the kind of direction on innovation that CPA.com is focusing on.
- One important shift this fall that reflects the new era of the cloud for CPA firms is the issuance of SSARS 21, regarded by many as one of the most transformative non-audit standard changes of the past 30 years. The new standard modernizes requirements for CPAs engaged in the preparation of financial statements that don’t involve audits, reviews or compilations. We’re holding a webcast in January that will help practitioners grasp how this removes many of the questions that currently overhang ordinary engagements.
- We also changed our name midyear from CPA2Biz to CPA.com to better reflect our mission of empowering CPA firms and businesses for the digital age. As part of that change, we improved our website and refined our positioning to give customers a stronger sense of who we are and what we offer.
- Finally, we have some exciting products due to be launched soon, including a secure document exchange for financial information that is being piloted with firms. This clearinghouse will provide a means for CPAs to provide clients with data from an authenticated source that private companies can then share with banks, investors and other authorized parties.
As you can tell, we feel like we’re entering 2015 with terrific momentum. We’d like to thank our customers, partners and the extended Digital CPA community, and we’re looking forward to another great year.
Best Wishes for the New Year!
President and CEO, CPA.com