Technology is profoundly changing the CPA profession. As the cloud matures, the challenge for firms is not just about adopting and optimizing the latest web-based solutions and services. It's about clarifying what makes your firm tick – the crucial element that business strategist Simon Sinek calls your 'why' – and using technology as a means to get there. That's the message our CEO, Erik Asgeirsson delivered in his keynote at the New York Accounting Technology Show this past week. Consider how the landscape is changing:
- Geoffrey Moore, author of "Crossing the Chasm," says the digital transformation of the profession has already shifted into the 'early majority' phase – it's crossed the chasm.
- It's never been easier to quantify productivity improvements. Our partner XCM Solutions says CPA's at smaller firms can save up to 40 minutes a day using digital tax workflows (that's per user!), with bigger firms notching larger gains.
- Your clients are eager to go paperless – they just need the right push from a trusted advisor. Another of our partners, Bill.com, already processes more than $11 billion in electronic payments a year.
Take a look through Erik's presentation for a broader take on change in the profession. If you're eager to learn more, we have whitepapers, case studies and a June 3rd webinar on becoming a Digital CPA. Keep checking back on CPA.com for more materials in the weeks and months ahead.