The Future Ready CPA

It’s tough to make predictions. Especially about the future
    Yogi Berra
The way to cope with the future is to create it.  
    “Inventing the Future” by Dennis Gabor

These are two of my favorite quotes. The first because it’s Yogi and who doesn’t love Yogi? The second because it’s so darn true!

Fifty years ago, heck – even twenty-five years ago – we didn’t have to worry too much about the future. Oh, we had to plan for retirement, etc. but we didn’t have to wonder if some new technology was going to obsolete us overnight. We didn’t have to worry about whole industries disappearing and tried and true business models suddenly failing. As you well know, that’s no longer true. The future seems to come faster every day. Now we have to worry. A new business model; a new technology; new and different people in the profession; clients doing business all over the world; and more. Much more.

To survive and thrive in the next decade, and even the next year, CPAs are increasingly being called on to be “future ready”. What is “future ready”, you ask? We define Future Readiness as the capacity to be aware, predictive and adaptive of emerging challenges, trends and changes in the business environment.

We’ve embarked on an exciting journey around Future Readiness. We at CPA.com have engaged Dr. James Canton and the world famous Global Futures Institute to identify, study, quantify, and measure the CPA profession’s Future Readiness. In a few weeks we’ll be launching a comprehensive survey that will serve as a foundation for Dr. Canton and his staff to evaluate and interpret where we collectively are and where we’re going. The final report, titled “The Future Ready CPA”, will be released at the 3rd Annual Digital CPA Conference in December. Following its release it will be widely available and will serve as a baseline for similar studies in subsequent years. The idea is that by increasing Future Readiness, both firms and their clients will become more agile, successful and sustainable.

You can be part of this important project. If you’d like to receive an invitation to participate in the survey
(it’s short, I promise) please click the button on the right and we'll add you to the list.

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Thanks --- and see you “in the future”.

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