If you’ve been waiting for a reason to mark your calendar for Digital CPA: 2013 CPA2Biz Cloud User Conference, we’ve got a bunch: our keynoters. Last year’s Digital CPA offered a unique blend of detail and vision on technology adoption in the profession. We expect this year’s conference (to be held Nov. 20-22 in the DC area) to build on that, and it all starts with the speakers we’ve lined up.
On Day 1, we’ll have an interesting lineup of political and economic experts who can map out the developments and challenges that could affect the accounting profession in the coming year.
Day 2 kicks off with Simon Sinek , a sought-after speaker and author of the business bestseller, “Start With Why.” His work is built on a simple concept: the most successful businesses revolve around “why” – what do you hope to achieve when you get out of bed each morning and go to work – rather than “what,” or the specific products and services your particular firm might offer. The ability to inspire customers, voters or other audiences is what sets apart the most successful visionaries, Sinek says, citing such diverse examples as Apple Inc. and Martin Luther King.
“People don’t buy what you do, they buy why you do things,” he says in a 2009 TED talk, one of the most widely watched ever.
Some of Sinek’s ideas intersect with tech strategist Geoffrey Moore’s – in fact, in the TED talk mentioned above, he references Moore’s concept of “Crossing the Chasm” to explain the technology adoption curve. Moore is joining us again at Digital CPA this year, this time as the closing keynote speaker on Day 3. He has a unique ability to talk about macro trends in business and tie them back to changes within the accounting profession.
We hope you’ll join us this year. For a look at the preliminary agenda, visit www.digitalcpa.com.