Jenni Huotari

Partner, Eide Bailly

Jenni specializes in helping small businesses and entrepreneurial startups grow and succeed. In her current role, she serves as the Director of Eide Bailly’s Possibilities Center, a suite of services dedicated to making local startups and small to mid-sized organizations reach their fullest potential. An auditor by trade, Jenni has worked with hundreds of companies to help them achieve financial strength and make the next step for their organization. She strongly believes that every company and organization should have high-quality, accurate financial information readily available to them, as well as the resources and tools to understand why this information is necessary and relevant for making sound business decisions. Jenni also serves as the Firmwide lead for Eide Bailly’s First Focus program, an initiative started to foster a culture where women are as likely to succeed as men. Jenni is an active volunteer, serving on the board for the Jeremiah Program, and a proud alumnus of Minnesota State University Moorhead. To learn more about the Possibilities Center, visit, visit the blog at or follow Jenni on Twitter at @huotarijenni.