#digitalcpa
From the 2012 Conference
Only thing missing from #digitalcpa 2012 | sleep. Too many wonderful people who inspire, quiz, banter, elevate. Pleasure to meet you all!
07-Dec-12 18:18 | TrustedCFO
#DigitalCPA great conf, finally the profession is catching on! @eidebailly
07-Dec-12 18:58 | vpuchi
#DigitalCPA was a wonderful event... I already knew CPAs were passionate about helping clients succeed, but this took it to a new level!
07-Dec-12 22:43 | JenniferSyer
#digitalcpa - it's a wrap for me. Great show. Wonderful customer engagement and thought provoking sessions. Thank you @cpa2biz!
07-Dec-12 18:51 | rlacerte
Thanks @CPA2biz, @AICPA and @AICPA_JofA for the opportunity to participate in #DigitalCPA. It had such a change-oriented, hopeful feel!...
07-Dec-12 23:15 | JenLeeWilson
Thanks for great conference @CPA2Biz #DigitalCPA
07-Dec-12 18:35 | tomhood

AGENDA-at-a-GLANCE Digital CPA
2012 CPA2Biz
Cloud User Conference
Download Agenda
Wednesday, December 5, 2012
(Click on + to expand and see session descriptions)
12:00pm-
6:00pm
Registration Open
2:00pm-
2:10pm
[10 min]
WELCOME AND OPENING REMARKS
Erik Asgeirsson, President & CEO, CPA2Biz
2:10pm-
3:40pm
[90 min]
OPENING GENERAL SESSION
Future Economic Outlook – Dr. William Dunkelberg, Chief Economist, National Federation of Independent Business (NFIB)
3:40pm-
4:00pm
REFRESHMENT BREAK IN THE RESOURCE CENTER
4:00pm-
5:15pm
[75 min]
OPENING KEYNOTE: Impact of Election on Small Businesses and Accounting Profession
George Will, Author & Political Columnist
5:30pm-
7:00pm
Welcome Reception in the Exhibit Hall
Thursday, December 6, 2012
(Click on + to expand and see session descriptions)
TIME TECHNOLOGY STRATEGY PRACTICE DEVELOPMENT HANDS-ON TRAINING
7:00am-
8:00am
Registration Open, Continental Breakfast, Resource Center Open
8:00am-
8:30am
[30 min]
General Session; CPA2Biz Technology Solutions Roadmap
Erik Asgeirsson, President & CEO, CPA2Biz
 
 
8:30am-
9:15am
[45 min]
KEYNOTE PRESENTATION:
Future of the Profession and the Role of the Digital CPA
Barry Melancon, CPA, CGMA, President & CEO, AICPA
9:15am-
9:30am
REFRESHMENT BREAK IN THE RESOURCE CENTER
9:30am-
11:00am
[90 min]
KEYNOTE PRESENTATION: A Sea Change is Afoot within the Accounting Profession: Are You Digitally Present?
Geoffrey Moore, High-Tech Strategist & Author
(CEO Panel Q&A to follow)
11:10am CONCURRENT TRACK SESSIONS BEGIN
(Click on + to expand and see session descriptions)
11:10am-
12:10pm
[60 min]
What New Wave Serial Entrepreneurs Need from an Outsourced Accounting Perspective
René Lacerte, Founder & CEO, Bill.com

Larry Kammerer, CPA, Partner, Emerging Business Services, Mohler, Nixon & Williams
How to Staff the Outsourced Accounting/Virtual CFO Practice
Jennifer Katrulya, CPA.CITP, CGMA, President, & CEO, BMRG, LLC
A firm may have a robust business plan and a well-known brand but building the right team for  its practice is arguably what will determine its success. This is especially true when building an outsourced accounting practice team.  In this session, Jennifer will talk about the important factors to consider as you recruit, hire, mentor and retain a winning outsourced accounting team. Learn more about structuring the Client Accounting Services area of your firm with dedicated staff (vs. borrowing staff from other areas), managing a virtual team, and leave the session with a real-life sample organizational chart and job descriptions.
Understanding the Power of Dimensions in Intacct

The Next Generation of XCM


Digital Resources from the AICPA
12:10pm-
1:00pm
LUNCHEON
1:00pm-
1:50pm
[50 min]
What it Means to be a Digital CPA - Panel Moderated by CPA Practice Advisor
Darren Root, CPA.CITP, CEO, RootWorks
Engagement Letter Samples and Best Practices for Cloud-Based Client Accounting Services
Jennifer Katrulya, CPA.CITP, CGMA, President, & CEO, BMRG, LLC
Gaining Firm Consensus on Moving to Intacct
Amy Vetter, CPA.CITP, CPA Programs Leader, Intacct
Bill.com Essentials/Introduction to Bill.com
Paychex "Next Generation" Products & Services
Managing Your Firm with XCM Reports
2:00pm-
3:15pm
[75 min]
Delivering on Your Status as a Trusted Business Advisor
Best Practices in Selling and On-Boarding Cloud-Based Client Accounting Services Engagements to Current Clients and New Prospects: Firm Panel Discussion
Amy Vetter, CPA.CITP, CPA Programs Leader, Intacct

Nicole M. Ksiazek, CPA, Senior Manager, Fesnak & Associates, LLP

Nancy Fliss, Partner, Leap the Pond
What Your Firm Can Learn from the Peregrine Financial Group Fraud
Brian Fox, CPA, Founder & CMO, Capital, Confirmation, Inc.
Bill.com Expert Certification Training - Part I
Offering Your Clients Private-Labeled Payroll Services
Focusing on Value Delivery with XCM for Client Accounting Services
3:15pm-
3:45pm
REFRESHMENT BREAK IN THE RESOURCE CENTER
3:45pm-
5:00pm
[75 min]
Building a Million Dollar Client Accounting Services Practice Using Cloud Applications: Firm Panel Discussion
Erik Asgeirsson, President & CEO, CPA2Biz, Inc.
Conducting a Client Needs Assessment for an Outsourced Accounting or Virtual Controllership Engagement
Jennifer Katrulya, CPA.CITP, CGMA, President, & CEO, BMRG, LLC
Success Migrating Clients from Desktop Accounting Software to Cloud-Based Accounting Solutions
Amy Vetter, CPA.CITP, CPA Programs Leader, Intacct

Doug Sleeter, Founder, The Sleeter Group, Inc.
Automating Your Client Collaboration Workflow Process with Intacct

XCM Power User Training


XCM New User Tips & Tricks
5:10pm-
6:00pm
[50 min]
How to Avoid a Natural Disaster becoming a Business Disaster
Greg LaFollette, CPA.CITP, CGMA, Vice President, Product Strategy, CPA2Biz, Inc.
Utilizing the Combination of Intacct & Bill.com in Your Client Engagements
Amy Vetter, CPA.CITP, CPA Programs Leader, Intacct

Christy Ross, Vice President, Strategic Partners, Bill.com
Payroll and Employee Benefit Plan Legislative & Regulatory Update: Hot topics for CPAs and their Clients
Chris Muller, Payroll Product Manager, Paychex
Creating More Profitable Write-Up Engagements by Automating the Process

XCM for Partners/Managers


XCM for Staff and Administrators
6:00pm-
9:00pm
SPECIAL RECEPTION, BUFFET DINNER, ENTERTAINMENT
Friday, December 7, 2012
(Click on + to expand and see session descriptions)
TIME TECHNOLOGY STRATEGY PRACTICE DEVELOPMENT HANDS-ON TRAINING
6:30am-
8:00am
Continental Breakfast, Resource Center Open
7:00am-
7:50am
[50 min]
Real Cloud Tools for Real CPAs with Real Clients - How Smart Accountants are Capitalizing on Today's Cloud Tools
Greg LaFollette, CPA.CITP, CGMA, Vice President, Product Strategy, CPA2Biz, Inc.
Using Mergers & Acquisitions to Build a Technology Based Client Accounting Services Practice
Terrence Putney, CEO, Transition Advisors, LLC
Making the Case for Centralizing Audit Confirmation Procedures: A Firm Case Study
Brian Fox, CPA, Founder & CMO, Capital Confirmation, Inc.
The Basics of Effective Blogging for Your Firm
Bill Sheridan, CAE, Chief Communications Officer, MACPA
Enhance Your Use of Permissions and Security within Intacct
Marketing Tools for the Trusted Business Advisor
8:00am-
9:15am
[75 min]
Bridge Generational Differences - within the firm and with clients
Jennifer Wilson, Co-Founder & Partner, Convergence Coaching, LLC

Karl Ahlrichs, SPHR, MACPA
4 Key Things I Learned from Steve Jobs – Building a Next Generation Accounting Firm
Darren Root, CPA.CITP, CEO, RootWorks
Tax Workflow Best Practices Firm Panel Discussion
Jim Bourke, CPA.CITP, CFF, Partner, WithumSmith+Brown
Pricing Outsourced Accounting Services as a Value-Based Fixed Retainer Fee Model
Jennifer Katrulya, CPA.CITP, CGMA, President & CEO, BMRG, LLC
Using and Customizing Intacct Project Accounting
Bill.com Expert Certification Training - Part II
Taking Your Tax Process Completely Digital with XCM Toolbar
9:15am-
9:45am
REFRESHMENT BREAK IN THE RESOURCE CENTER
9:45am-
11:00am
[75 min]
How the Dynamic of the CPA/Client Relationship Changes in the Cloud: Firm Panel Discussion
Tom Hood, CPA.CITP, Executive Director & CEO, MACPA
What is Your Firm's Learning Strategy? - New Research Findings & Best Practices
Jennifer Wilson, Co-Founder & Partner, Convergence Coaching, LLC

Michael Ramos, Director of CPE, AICPA
Creating an Industry Vertical Niche in Your Client Accounting Services Practice - Templates, Repeatable Processes and more
Amy Vetter, CPA.CITP, CPA Programs Leader, Intacct
Creating and Measuring the Success of a Social Media Plan for Your Accounting Firm
Stacie Saunders, Strategist, Social Media and Member Engagement, AICPA

Barry MacQuarrie, CPA, Director of Technology, KAF Financial Group
Advanced Financial Reporting with Intacct - Part 1
Bill.com Expert Certification Training - Part III

XCM Problem-Solving Roundtables
11:00am-
11:50am
[50 min]
Service Organization Control (SOC) Reports - Ensure Your Vendors are Secure
Jim Bourke, CPA.CITP, CFF, Partner, WithumSmith+Brown

Chris Schellhorn, CEO, Confirmation.com
Benchmarking for Success: A Sneak Peak into the 2012 PCPS/TSCPA National MAP Survey
Mark Koziel, CPA, CGMA, Vice President, Firm Services & Global Alliances, AICPA
10 Steps to a Digital Practice in the Cloud
John H. Higgins, CPA.CITP, Author, 10 Steps to a Digital Practice in the Cloud: New Levels of CPA Firm Workflow Efficiency
The Cloud is Ideal for the Not-for-Profit Client Vertical–Become an Outsourced CFO for Your NFP Clients
Steve Chaney, CPA, Founder and CEO, Chaney and Associates
Advanced Financial Reporting with Intacct - Part 2
Bill.com Expert Certification Training - Part IV
Managing your Extensions with XCM from Processing to Reporting
12:00pm-
1:00pm
LUNCHEON
1:00pm-
2:30pm
[90 min]
CLOSING GENERAL SESSION Bringing it All Together Now - Building Your 90-Day Implementation Plan
Jennifer Wilson, Co-Founder & Partner, Convergence Coaching, LLC; Erik Asgeirsson, President & CEO, CPA2Biz, Inc.; Panel of CPA Attendees
2:30pm CONFERENCE ADJOURNS